
The Football Association Charter Standard programme is a kitemark, which recognises and rewards high quality levels of provision in club and league football. The kitemark is awarded to clubs and leagues that are well run, sustainable, which place child protection, quality coaching and safety paramount.
The Football Association Charter Standard kitemark was launched in 2001 and now has 4,500 clubs, with 460 advanced level Community Clubs and 120 leagues. The kitemark is a major focus of The FA’s £200 million FA National Game Strategy and has improved coaching, the number of girls’ football teams and safeguarding children.
There are three levels of Football Association Charter Standard Awards for clubs to recognise the different standards. The entry level is an ‘Football Association Charter Standard Club’, the next level is an ‘Football Association Charter Standard Development Club’ and the most advanced ‘Football Association Charter Standard Community Club’. Each advanced level requires additional criteria to be met.
Any club can apply for Football Association Charter Standard status, even a one-team club. The criteria is challenging, but is attainable for every club. Once awarded, Football Association Charter Standard clubs and leagues are given an annual health check to ensure the standards of provision are maintained.
Criteria for achieving the entry level award include having a trained Welfare Officer, CRB checks for all volunteers, Emergency Aid-trained volunteers linked to each team, Respect programme sign-up, a Level One coach for each youth team, appropriate club administration in place and a volunteer co-ordinator.
The benefits for an Football Association Charter Standard club include a £100 UMBRO voucher plus 15% kit and equipment discount, free tickets upon application for England youth and women’s internationals, local in-service FA/McDonald’s coaching events, administration support sessions and support with funding applications.
The ‘hidden’ benefits are key to most clubs working towards the kitemark. By achieving the Football AssociationCharter Standard Club Award, you are demonstrating to all members, parents, sponsors and the public, that you are a well-organised, safe Club offering opportunities for all.
To apply, clubs must complete an application form and return it to your County Football Association with the requested supporting evidence. The application will be assessed by the County Football Association nominated officer. Feedback will be obtained from the leagues that your club plays in to ensure that your club displays the high levels expected of the Football Association Charter Standard Club.
The Football Association Charter Standard Working Party will provide feedback on each application, which will include an action plan and a recommendation. If your club meets the criteria, the County Football Association will forward your application to The Football Association for awarding. If your club does not meet the criteria, your County Football Associationwill provide an action plan and advice.
The kitemark lasts for one season and will be renewed each year as part of the club reaffiliation process. Kitemark awards can be withdrawn if a club has a poor disciplinary record, fails to attend in-service Football Association Charter Standard events or is unable to continue to meet the criteria.